Graphic Partners has the knowledge to integrate your database into your marketing collateral for a dynamic variable data solution. 

According to a study on personalization in direct marketing, direct mail pieces that are printed in full color and apply database information into their messaging can obtain response rates as much as 500% better then the response rates garnered by static, black-and-white mailings.  Color alone on static mailpieces, according to the study, increased rates by 45%. 1

1 “Direct Mail Responses Based on Color, Personalization, Database and Other Factors”, by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.